For innately rebellious and cynical souls like moi, this book was extremely thought-provoking. For years now, I have really struggled with my own child-of-the-90s tendency to buck the mainstream and go green and be hyper-socially conscious, all while feeling my "beliefs" were just a little too black and white.... I have, for years, believed that big business could in fact be a very, very good thing, if only our consciousness would rise to meet the potential.....
This book has helped to kickstart my social thinking once again, and in a very productive way...
Please find it, read it.....argue with it if you must, but grapple with it.... check my store-thing (lol, ever the capitalist) to order it from Amazon.....
If I had the mental energy I would write a full blown review of it.... hopefully mental energy will come later this week..... for now.... I'm just endorsing it wholeheartedly.........as a starting
point for a new way of understanding our culture, minus the unhelpful, countercultural wail....
( god i still feel like a traitor to my own beliefs just typing that, so that shows how deeply embedded in my psyche the mainstream/alternative dichotomy is") Silliness.